Beloved Wubei Wei, founder of the United States itself is the voice
□ Yuan Xu poem / text
Beloved, not only familiar with all women in Taiwan Medical beauty brand in the international beauty market, the Beloved more brands in Taiwan,
blackhawks jerseys, creating a lot of first. Leading the development of bio-fiber mask, so that nutrients can mask deeper skin, beat the market all the non-woven mask, creating a 500,000 sales miracle. Beloved is into the international market, Taiwan's first beauty brand, the brand was founded in 2003 after the rapid accumulation of good quality from the amazing word of mouth, attracted global attention of the Chinese in 2004, it has extended to the territory of the United States, Australia to China and Hong Kong. In early 2007, became the first Taiwanese to enter the mainland market, a successful beauty brand, but also under the LVMH Group, the top U.S. seller of Sephora makeup on sale, only relying on 8 commodities, beating many international famous brands, as sales of the first Sephora three.
reached the mainland market
Beloved founder Wubei Wei, in fact, the encyclopedia itself is the beauty industry, 15 years of experience and the spirit of beauty editors for publishing industry experience, her accumulated knowledge of all aspects of beauty , not just the product, formula, for marketing, business information and other areas, all formed in the course of their work, so she became Taiwan's beauty industry experts in all aspects of the minority. In 2003, her husband of the international top-level referral resources of raw materials manufacturers, all the time seems ripe, Wu Beiwei set up a pet name. With her profession,
mac brushes, for women in Taiwan to create exclusive level of medical beauty care products.
Beloved started only in the beauty clinic or medical channels only selling the product is good, only patients in the consultation or artists, celebrities popular among Nevertheless, Wu Beiwei product quality and adhere to defend the idea of carefully selected channels , a strong marketing approach for the future development has laid a good foundation. Beloved in 2004 launched the mask commodity market less than half a year, favorite female artist will be popular. Big S or strongly recommended in her book, Annie has also recommended the book with the section of goods, causing no small response. With the initiative recommended artists and Taiwan idol drama's popularity overseas, so that overseas consumers a variety of artists from Taiwan's curiosity, but also led the development of related industries, so Beloved also followed the footsteps of artists, famous Overseas, the achievements of the Beloved of the international stage. In early 2007, more successful cosmetics market reached the mainland. Wu Beiwei also in the conversation be able to successfully enter the mainland market was pleased, because mainland China for the United States and cosmetics can not be very strict auditing errors may have a considerable level of product to clear customs. LVMH Group in the United States under the makeup of the top sellers Sephora, also see Beloved. It is worth mentioning that, Sephora in the selection of the brand, it will not only consider the product itself, have from the marketing side, the brand side, the business side together with the ability to assess, and even department store brands are not necessarily the shelves, pet Sephora will become the name of one of the sale of goods is indeed the first in Taiwan.
for overseas market development
can cause the user's response and widely recommended and successful expansion of overseas markets, and the quality of a great relationship. Wubei Wei said, Beloved for R & D, patents, investment of effort and funding formula, which is definitely smaller than the other brands in Taiwan. The selection of these patented formula, is based on international standards, and the globally recognized manufacturers or laboratories. And each product requires at least after a year of planning, research and testing. Prior to formally ask the city until the goods, must be approved by various barriers, including ultraviolet radiation, temperature and other environmental challenges is to ensure that every corner of the world's consumers have the same quality products. Such a complex process, the Beloved still launch new products every year, there are 4-7 in 2010 is expected to market new products, we can see the effort behind the product into the large, it is no wonder that energy and a higher international brands next.
in Beloved by the attention, the same start and more consumers have access to the drug store sales to co-operate. Among the many beauty clinics, as well as artists who use the strong word of mouth recommendations, based on the pet name of a drug store on the channel immediately become the new darling of the consumer. Brisk sales performance, so that other well-known European and American medicine has been Shenju beauty brand in last place. Extreme moisturizing hyaluronic acid essence of which had a record monthly sales of more 5 million bottles of the amazing record.
cosmetic medicine for the shares of the wave, Wubei Wei said that the environmental objective and subjective factors that have contributed to its development there. To objective factors, from the 2003, advertised the beauty of Taiwan-based dermatology clinic more and more, and a variety of more sophisticated instruments have gradually been introduced. Taiwanese women's choice, not just the laser class treatment. The progress of hardware equipment,
mac makeup, the relative improvement in the treatment of discomfort for the atmosphere, driven by a great help. In addition, the pursuit of Oriental women is the mentality of the skin perfection, four distinct seasons in Taiwan, climate change and complexity, the skin will have had more impact, coupled with concerns for the allergy, many women have a skin condition to go to a doctor, this is cosmetic medicine industry development in Taiwan created one of the factors.
In addition, medical cosmetic brand strength to Taiwan, Wu Beiwei quite confident, but also raised her own worries. In the past, Taiwan was once a major European and American brands of OEM manufacturers, accumulated decades of R & D and manufacturing strength is matched by other countries. Alone from product development to a mature brand in the process, there are many professional areas, such as product packaging, marketing techniques, etc., is indeed a shortage of places in Taiwan. In addition, customary for the Taiwan market, price competition, Wubei Wei also felt very worried, after all, to insist on the quality of the situation, only the expense of profits, in the end will only lead to good brand or product can not survive in the market. In this regard, Wu Beiwei also said that the name of a very happy pet series as the U.S. brand's role in health care, together with hands to prevent price competition and affect the survival of professional-grade products.
for the future, Wu Beiwei for a high degree of interest in European and American markets, has made a place in the Chinese market, the Beloved One, I hope one day to allow European and American people, Taiwan's health awareness beauty brands. And for the past two years more and more attention to trends in men's skin care products, Wubei Wei said the men at this stage you can choose the name of cool pet products. Although the exclusive men's products, is one of the future development, but will focus on short-term or on a woman's beauty product, because there are too many ideas, you want to put into practice.
into the drug store the next time,
vibram 5 fingers, but also go on display shelves, look at this MadeinTaiwan professional medical beauty brands. (Credit: Beloved)
