For 2011, analysis of China's economists generally believe that China's economy is in transition from the recovery in the critical period of steady growth.
Japan's second-largest cosmetics company Kanebo Kanebo has announced in its 2011 new business approach, and stressed the will reform, towards the second phase of development.
Kanebo Cosmetics Co., Ltd. in May 2004 from Kanebo (Corporation) was isolated, independent, and in 2006 joined the Kao Group. In Japan, Kanebo Kanebo to
the face of the rapid development of overseas markets, Kanebo Kanebo in November 2005 set up a wholly owned subsidiary of Kanebo Cosmetics (China) Co., Ltd., and in 2009,mac makeup wholesale, has entered East Europe and Czech, Hungarian market, Also set up a subsidiary in Russia to present to corporate self-management model to achieve continuous sales growth.
2005 freeplus Fu Li-fang the end of the Chinese silk began to enter the drugstore sales, and then successively introduced and LUNASOL Impress Impress, Crystal Moon, and after 2010, most young people, welcome 80,90 KATE. Kanebo Cosmetics Co., Ltd. established from the date of this phase is called the
2011 年, Kanebo Kanebo will be officially opened the pace.
strengthen the channels of the second replenishment of the deploying
2011 年 Kanebo Kanebo will still see China as the most important overseas market, and try to expand the business scale in China. Large-scale capital increase through January, the registered capital of 13.2 billion yen for the expansion of business scale and lay a solid foundation.
Kanebo Kanebo attention to the Chinese market is not only the strength from the capital injection can be seen, but also from its various channels of brand development in China, one the outcome. Since the formal entry into China sales, through constant development and land management, sales channels of department store sales from the previous one,mac makeup, the development of today's department stores and drug stores (including Watson) to expand the two channels simultaneously.
present, high-end department stores across the country were set up 50 Impress Impress and LUNASOL moon crystal mining counters; the general department stores in the country has developed specifically for Chinese women AQUA SPRINA Oh Ya Estee Core 390 counters, of which 60 synchronous counter sales of color cosmetics imported from Japan Hyun Kim Guangcan COFFRET D'OR; plans to department stores in spring 2011 segmented into
in the rapid expansion of the pharmacy channel, since 2005,mac brushes, stationed in the freeplus Fu Li-fang silk, has so far invested some 600 pharmacies, it can be said on the cosmetics market in China to achieve a rapid development brand. It is worth mentioning that in September last year, the introduction of choice from the Japanese cosmetics market share of the first brand KATE,vibram 5 fingers, from Watson started exceptionally well for sales. Raffles City in Shanghai, the first month of sales to jump up to 1,000 million yen. Kanebo Kanebo KATE in 2011 at the end of the sales outlets from 40 stores in 2010 to 100 in 2011.
urbanization in China, the smooth interior, the cosmetic needs also will be expanded. 2011, Kanebo Kanebo will continue to strengthen the basis of the coastal market, strengthen the development of China's inland market, the sales system.
optimization system to win the trust
for cosmetics companies, the provision of quality service is an important part of enhancing brand value. Kanebo Kanebo to world class standards require that each beauty consultants to provide high quality services as Kanebo Kanebo's operating characteristics and competitive advantage.
month, Kanebo Kanebo will have the professionals from Japan to BC (Beauty Consultant) training to enable them not only to have the professional beauty theory and technology, but also sensitive to the trend with confidence , good service and communication skills. Kanebo counters in, not simply sell products, BC through consultative services, to tell the customer the right cosmetic concepts and methods, different for each customer's skin and temperament, to propose the most appropriate recommendations and solutions, recommend the most suitable products.
improve decision speed to cope with change
to respond quickly to the growing development, Kanebo Kanebo will be held in May this year, the company headquarters moved to Kayaba-cho, so better achieve the In addition to the existing eight departments set up a Decision to increase the speed of operation.
from production to service, from product to promote, Kanebo Kanebo will further strengthen China business strategy. We firmly believe, based on consumer demand for new products for every customer to provide professional beauty guide, to meet customer demand is the greatest long-term trust in a business is the key.
(This article Source: Zhejiang Online)
Japan's second-largest cosmetics company Kanebo Kanebo has announced in its 2011 new business approach, and stressed the will reform, towards the second phase of development.
Kanebo Cosmetics Co., Ltd. in May 2004 from Kanebo (Corporation) was isolated, independent, and in 2006 joined the Kao Group. In Japan, Kanebo Kanebo to
the face of the rapid development of overseas markets, Kanebo Kanebo in November 2005 set up a wholly owned subsidiary of Kanebo Cosmetics (China) Co., Ltd., and in 2009,mac makeup wholesale, has entered East Europe and Czech, Hungarian market, Also set up a subsidiary in Russia to present to corporate self-management model to achieve continuous sales growth.
2005 freeplus Fu Li-fang the end of the Chinese silk began to enter the drugstore sales, and then successively introduced and LUNASOL Impress Impress, Crystal Moon, and after 2010, most young people, welcome 80,90 KATE. Kanebo Cosmetics Co., Ltd. established from the date of this phase is called the
2011 年, Kanebo Kanebo will be officially opened the pace.
strengthen the channels of the second replenishment of the deploying
2011 年 Kanebo Kanebo will still see China as the most important overseas market, and try to expand the business scale in China. Large-scale capital increase through January, the registered capital of 13.2 billion yen for the expansion of business scale and lay a solid foundation.
Kanebo Kanebo attention to the Chinese market is not only the strength from the capital injection can be seen, but also from its various channels of brand development in China, one the outcome. Since the formal entry into China sales, through constant development and land management, sales channels of department store sales from the previous one,mac makeup, the development of today's department stores and drug stores (including Watson) to expand the two channels simultaneously.
present, high-end department stores across the country were set up 50 Impress Impress and LUNASOL moon crystal mining counters; the general department stores in the country has developed specifically for Chinese women AQUA SPRINA Oh Ya Estee Core 390 counters, of which 60 synchronous counter sales of color cosmetics imported from Japan Hyun Kim Guangcan COFFRET D'OR; plans to department stores in spring 2011 segmented into
in the rapid expansion of the pharmacy channel, since 2005,mac brushes, stationed in the freeplus Fu Li-fang silk, has so far invested some 600 pharmacies, it can be said on the cosmetics market in China to achieve a rapid development brand. It is worth mentioning that in September last year, the introduction of choice from the Japanese cosmetics market share of the first brand KATE,vibram 5 fingers, from Watson started exceptionally well for sales. Raffles City in Shanghai, the first month of sales to jump up to 1,000 million yen. Kanebo Kanebo KATE in 2011 at the end of the sales outlets from 40 stores in 2010 to 100 in 2011.
urbanization in China, the smooth interior, the cosmetic needs also will be expanded. 2011, Kanebo Kanebo will continue to strengthen the basis of the coastal market, strengthen the development of China's inland market, the sales system.
optimization system to win the trust
for cosmetics companies, the provision of quality service is an important part of enhancing brand value. Kanebo Kanebo to world class standards require that each beauty consultants to provide high quality services as Kanebo Kanebo's operating characteristics and competitive advantage.
month, Kanebo Kanebo will have the professionals from Japan to BC (Beauty Consultant) training to enable them not only to have the professional beauty theory and technology, but also sensitive to the trend with confidence , good service and communication skills. Kanebo counters in, not simply sell products, BC through consultative services, to tell the customer the right cosmetic concepts and methods, different for each customer's skin and temperament, to propose the most appropriate recommendations and solutions, recommend the most suitable products.
improve decision speed to cope with change
to respond quickly to the growing development, Kanebo Kanebo will be held in May this year, the company headquarters moved to Kayaba-cho, so better achieve the In addition to the existing eight departments set up a Decision to increase the speed of operation.
from production to service, from product to promote, Kanebo Kanebo will further strengthen China business strategy. We firmly believe, based on consumer demand for new products for every customer to provide professional beauty guide, to meet customer demand is the greatest long-term trust in a business is the key.
(This article Source: Zhejiang Online)
