2008-8-21 13:54:38
make-up brands, more than a century
Brand, founder of Helena Rubinstein (Helena Rubinstein) 1872 was born in Poland to a Jewish family, the father is the wholesale egg business. Early 20th century, she traveled to Australia seeking refuge with relatives, a former tutor and cafes hospitality. Although poor, but they cling to bring home from Poland some homemade skin cream, her skin remains very delicate, which makes the skin due to sun and sand of coarse local women to become very envious.
1902, the Helena £ 250 borrowed from friends to Beauty skin care advice and care services. She also sold the family also developed HR chemist friend Helena Valaze cream, with a cost of 10 pence and sell price of six shillings. Within two years, this cream on her earned £ 12,000.
1905, the Helena Rubinstein returned to Europe to learn from the experts where the most famous skin care of the road. She created for women of different types of personalized skin care science, this idea became the basis of the 20th century, the beauty industry. 1908 Helena funds with £ 100,mac makeup,000 and her HR Helena brand skin care products, to invest in London and established in the local beauty salon. Many local lady spent £ 200 a year, came to enjoy the provision of HR Helena weekly beauty treatments. Soon, HR Helena beauty salons and opened in Paris. After the outbreak of World War I, Helena left Paris to New York to expand her beauty Kingdom to North America. HR 1916, Helena beauty salons in New York opened, and soon San Francisco, Boston, Philadelphia, Chicago and Toronto also have stores, the brand skin care products also entered the local high-end department stores.
Ms. Helena Rubinstein's famous quote: natural combination of science and art, and strive to embody the beauty of women,vibram 5 fingers, slow down skin aging. In 1939, the brand introduced the world's first automatic waterproof mascara, eye makeup to bring about a revolution. Have since developed a classic, you can 1956, HR Helena enzyme release contains lactic acid lotion Skin Dew,mac makeup wholesale, a pioneer in the beauty industry trend acid. Launched in 1957, combined with biochemical techniques wrinkle skin care products formulated Skin Life,mac brushes, 1977 launched the world's first foundation with silk fibers Silk Fasion.
1988 年, HR Helena acquired by the French L'Oreal Group. Even today, HR Helena retains the brand's artistic creators emphasized, each season's new ideas are bold and luxurious elegant and avant-garde. Its pursuit, as Helena Rubinstein, President said, (Liu Xin)
