Lancome counters at major shopping malls, said sales staff, the company has officially received the notice, January 1, 2011 a comprehensive price increases. said that from January 1 next year, cosmetics, raise price, Biotherm cosmetics, the increase is only men, in addition to individual sections of the same price, most of the products will increase by 20 yuan to 40 yuan. Previously part of L'Oreal products range Fu Yan prices, and an average increase of 20 yuan, has been adjusted in place. prices of other brands do not
news yesterday, the reporter from Shiseido, Estee Lauder, Dior and many other cosmetics counters have learned is that Shiseido Cosmetics counter sales staff said, also news of price increases.
but there are many consumers that in the high-end cosmetics such as Lancome, driven, and other high-end cosmetics brands of cosmetics or domestic one second to stabilize the original price may not be wavering. , answered the phone lady said the price increases, increase in production costs due to cosmetics. As to whether it will affect sales, the woman said But the President also said that two days of ordering through the official website of the amount has increased, some consumers rush to buy before the price increases, in order to save the purchase cost.
unspoken rules
product updates along with quiet
prices rose
for Lancome, Biotherm prices,mac makeup, some consumers expressed some suddenly. Some consumers told reporters reflect, in general, very little cosmetic case prices directly, because the faster replacement of cosmetics, along with new products, old gradually been eliminated. Many cosmetic manufacturers in order to avoid price increases caused consumers to boycott the simple case of consumption,vibram 5 fingers, more products will be taken by way of update to update the price more acceptable to consumers. So, this part of the price increase high-end cosmetics brands, I feel some unexpected.
this regard, the province engaged in cosmetics for many years, Mr Lee also said that almost every year, every high-end cosmetics, raise price, which has become an overseas marketing strategy for high-end cosmetics. The price is often the pretext of These high-end brands to enter the Chinese market, pricing is not particularly high, once familiar with the market, and after a fixed customer base to about 10% annually the proportion of prices, took the opportunity to launch new products, giving a continuously developing the brand new impression, but also meet the consumer's vanity. And this high-end cosmetics price adjustment, and inflation and other economic factors also have a great relationship.
reporter Zhang Weiwei (This article Source: Huashang Wang - New Culture News)
